英语翻译Albertsons has already lost significant market shares to Wal-Mart Supercenters in various parts of the country,including Boise,where Albertsons headquarters are located.Between 2000,when Wal-Mart came to Boise,and 2004,Albertsons saw its

英语翻译Albertsons has already lost significant market shares to Wal-Mart Supercenters in various parts of the country,including Boise,where Albertsons headquarters are located.Between 2000,when Wal-Mart came to Boise,and 2004,Albertsons saw its
英语翻译
Albertsons has already lost significant market shares to Wal-Mart Supercenters in various parts of the country,including Boise,where Albertsons headquarters are located.Between 2000,when Wal-Mart came to Boise,and 2004,Albertsons saw its market share drop from 65 to 39 percent,with nearly all of the loss benefiting Wal-Mart.Wal-Mart’s Neighborhood Markets are strengthened by the same low prices and powerful supply chain that make the company’s Supercenters a seemingly unstoppable force.Other than self-service checkout stations,the Neighborhood Markets are decidedly no-frills in comparison to the average Albertsons store,which often has its own butcher,baker,and gourmet coffee bar.Albertsons is betting that a specialized,customized,and technologically advanced shopping experience will be appealing enough to keep customers from the allure of Wal-Mart’s lower prices and simple presentation.It is not a sure bet.
Albertsons may not be able to beat Wal-Mart consistently on price but it must come closer than in the past.Albertsons can also use its loyalty card program to obtain more precise information about individual customers and offer products that they might not find on Wal-Mart shelves.Albertsons has the financial backing to continue investing heavily in advanced information technology,and it is fortified by strong chains of drug stores,which tend to see greater profit margins than grocery stores.The company has recently joined Wal-Mart in requiring (by April 2005) its suppliers to use radio-frequency identification (RFID) tags on all product shipments.The use of RFID will increase Albertsons’ ability to manage its supply chain more precisely.Additionally,Albertsons stores have fared well in urban markets where Wal-Mart has struggled.Overall,however,Wal-Mart has set the bar very high.Albertsons remains convinced that it can soar to greater heights.

英语翻译Albertsons has already lost significant market shares to Wal-Mart Supercenters in various parts of the country,including Boise,where Albertsons headquarters are located.Between 2000,when Wal-Mart came to Boise,and 2004,Albertsons saw its
沃尔玛已经占领了艾伯森大部分市场份额,也包括艾伯森总部所在地博伊西地区.自从2000年沃尔玛进军博伊西地区以来,艾伯森的市场占有率从65%降到了39%,几乎大部分利润都被沃尔玛收入囊中.而沃尔玛凭借超低价与强大的供应链系统巩固住了周边市场,并使其以超级大卖场的身份立于不败之地.不同的是,艾伯森设有自己的屠宰工,面包师,以及咖啡馆,而沃尔玛除了自身的检疫检验站之外,别无其他不必要的服务.艾伯森坚信一个拥有专业化,客户导向以及先进技术经验的卖场肯定比沃尔玛的低价营销和简单陈列更具吸引力.事实并非如此.、
艾伯森也许在价格上并不能胜过沃尔玛,但跟过去相比,两家的价格有所相近了.艾伯森一直凭借自己掌握的客户信息,提供给客户在沃尔玛买不到的商品,来赚客户忠诚度.而艾伯森可以凭借自身强大的奖金后盾,扩大先进信息技术投资,并加强获利极高的药店连锁.2005年,此两家强强联手,要求供应商运送商品过程中采用无线电标识码技术.这一技术使艾伯森对供应链的管理更加准确.另外,艾伯森在沃尔玛经营不善的城区市场反而经营的欣欣向荣.总之,沃尔玛崛起了.艾伯森依旧相信会更上一层楼.
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