Why we need Target Audience Profiles?

Why we need Target Audience Profiles?
Why we need Target Audience Profiles?

Why we need Target Audience Profiles?
回答：
首先声明,下面信息来自网络,并非我写的.在此向原作者表示感谢.希望对你有所借鉴：
下面文摘共分三部分,一、为什么需要； 二、谁需要；三、定义
1.Why do I need to do Target Audience Profiles（TAPs）?
Sharing high-quality customer profiles across your organization pays off in several important ways.Target audience profiles:
Help the company make better,more consistent customer decisions about how to best market and sell,including which products and services to offer and how to most effectively communicate their features,benefits,and availability.
Reduce confusion among functional areas through a common business foundation for decision-making.
Make it possible for your staff to treat customers more consistently because everyone is working from the same comprehensive information.
Save time and money by minimizing missteps and rework stemming from inconsistent knowledge about the customer base.
Improve overall marketing focus and communication effectiveness.
2.Who needs to use Target Audience Profiles（TAPs）?
Traditionally,TAPs are used mostly by marketing communications (marcom) departments.Indeed,marcom departments need highly detailed customer profiles in order to generate effective communications.TAPs do,however,merit a much wider audience.
Everyone in marketing needs — and should demand — this level of information.A clear and accurate understanding of one's customers fosters better market research,better products and services,better marketing strategies,and better communications.In fact,good customer information extends beyond marketing into virtually every functional area of your company.
3.What are Target Audience Profiles（TAPs）
A target audience profile (TAP) is a written and very detailed appraisal of your customers' characteristics,attitudes,and behaviors.TAP information typically falls into two categories:demographics and psychographics.
Demographics describe who your customers are.The most frequently used demographic variables include age,gender,occupation,location,marital status,income,education level,and nationality.
Psychographics describe why your customers act as they do.For example,you might determine that you have price-sensitive customers who choose the least expensive option,or trend-conscious customers who prefer the newest,most fashionable option,or early adopters who are open to choosing new,unproven options.