What is advertising appeal?

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What is advertising appeal?
What is advertising appeal?

What is advertising appeal?
1)英文解释
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.Advertising agencies and companies use different types of advertising appeals to influence the purchasing decisions of people.
The most important types of advertising appeals include emotional and rational appeals.Emotional appeals are often effective for the youth while rational appeals work well for products directed towards the older generation.
2)中文解释：
广告诉求是商品广告宣传中所要强调的内容,俗称“卖点”,它体现了整个广告的宣传策略,往往是广告成败关键之所在.倘若广告诉求选定得当,会对消费者产生强烈的吸引力,激发起消费欲望,从而促使其实施购买商品的行为.
广告诉求是广告内容中很重要的部分,是创意性的企图和讯息传播者为了改变讯息接受者的观念,在传播讯号中所应用的某些心理动力,以引发消费者对于某项活动之动机,或影响其对于某样产品或服务之态度.

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